Blog
Announcing: New Waymark Languages
Starting today, Waymark creates videos in six languages: English, Spanish, French, German, Portuguese, and Italian. Real multilingual capability that opens doors to the conversations you couldn't have before.
Waymark names Michael Tuminello Director of Product
Tuminello brings his more than 15 years of strategic product leadership in video advertising technology and creative tools development to Waymark, where he’ll continue to innovate the cutting-edge AI-powered video creation product that’s automating high-quality video ad creation for major technology providers, cable companies and digital publishers.
The Full-Funnel Future: How AI Is Powering the Next Generation of Advertising
The most forward-thinking advertisers have realized that AI can go beyond boosting just one aspect of their strategy and can actually transform the entire advertising life cycle. This next-generation synergy is the future of scalable, high-performing advertising.
The Little Sisters That Almost Weren't: What Bioshock can teach us about GenAI and the Messy Magic of Creating
A video game blockbuster, dogs in wheelchairs, and the possible future of creativity as we know it.
Stop! Are You Making these Common Video Ad Blunders?
We've seen and analyzed thousands of ads in our generator. Along the way, we've picked up a few gems around what makes an ad successful and where some tend to falter.
5 Intriguing Media Innovators to Keep an Eye On
These next-gen innovators are pushing the boundaries of how we engage with content and entertainment.
The Frost: Part Two - Trailer Reveal
Return to the AI-generated cinematic world of The Frost. We've brought new technology to the experience of The Frost: Part Two, as our scientists push forward to investigate the signal on the top of the mountain.
Your CTV Checklist: Advertising on Hulu
Connected TV (CTV) represents one of the fastest growing opportunities in video advertising today. As audiences have shifted to these platforms, the number of CTV providers has exploded. It can be difficult to keep up, which is why we’ve started our CTV Checklist series. These quick overviews will brief you on current CTV channels, their viewership and status, and what it looks like to advertise with them.
AI has invaded the classroom — why not your team?
Failure to embrace these new capabilities is doing a disservice to yourself and your team. Not only are they useful for many tasks, developing comfort and proficiency with AI tools will be fundamental to being a productive worker.
Culture in the remote world
With remote work here to stay, it’s time to stop trying to recreate the in-person office culture and focus on maximizing energy levels for a more productive and happier workforce. By redefining work-life around personal rhythms instead of office hours and prioritizing “green” (energizing) tasks, companies can create a new, thriving work culture that optimizes the remote experience.
“Humans at the Helm” — What Gen AI Means for Creative Professionals
Generative AI is democratizing creative capabilities for small businesses and amplifying the creative landscape. Instead of replacing humans, AI tools empower creative professionals to achieve more powerful results when used in tandem with human creativity, a concept we call “Humans at the Helm.” As the creative world evolves, embracing AI advances will be key to staying competitive and producing standout work.
In an uncertain 2023, are broadcasters forgetting creative selling?
Many broadcasters have seemingly overlooked the need to significantly sharpen operations in one surprising area: the sale itself. This feels like a miscalculation. Even the most streamlined and effective media operation won’t have much luck if they can’t get the attention of potential partners.
Bringing the AI Revolution to Sales
With thousands of options that already exist for any given sales stack, where should AI fit - and what’s the benefit?
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Purpose Jobs Names Waymark a Startup to Watch in 2023
Purpose Jobs, the Midwest’s largest startup and tech community, announced that Waymark was included on its list of startups to watch in Detroit 2023.
Creative AI isn't a threat; it's an opportunity.
We've long been fretting about technology replacing humans. And yet, technology has continued to advance, and humans have been adapting our skill sets to leverage it to our benefit. In the near future, it’s the humans who adopt generative AI that may well replace the ones who don't.
TV or Not TV? An Advertising Guide to Linear, Addressable, CTV and OTT
You've probably heard a lot of acronyms and buzzwords when it comes to the TV landscape. Addressable TV, linear TV, CTV and OTT are some of the most common ones, but what do they actually mean and how do they differ?
Purpose Jobs Recognizes Waymark as Best Place to Work in 2023
Detroit, MI – Purpose Jobs, the Midwest’s largest startup and tech community, today announced Waymark to its list of best places to work in Midwest tech in 2023. The list covered companies headquartered and hiring in the following cities: Ann Arbor, Chicago, Columbus, Cincinnati, Detroit, Grand Rapids, Cleveland and more.
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The surprising key to more new local direct sales? It might be an old radio advertising tactic.
It’s challenging to sway potential ad buyers to invest in your platform; especially when it comes to local SMBs. Their budgets are tight; their history with onscreen advertising is often minimal; and their standards for demonstrable and rapid ROI are as high as they’ve ever been.
4 Cold Email Templates to Skyrocket Your Conversions
You have to balance your time, your budget, and your creativity. You want to send e-mails that are personalized, engaging, and persuasive, but you also don't want to spend hours crafting each one.
